Welcome!

Welcome to The Humans in the Loop: your guide to using AI practically, thoughtfully, ethically and responsibly.

This Substack is for people who are…

  • Overwhelmed by the constant flood of new AI tools and updates

  • Unsure where to even begin their AI journey.

  • Tired of surface-level guides that don't build real understanding.

  • Stuck with AI, despite knowing its importance.

  • Ready to have a voice in shaping the future of AI.

It's for people looking to genuinely understand how AI can be woven into their work and lives without losing sight of what matters most: human judgment, ethics, and critical thinking.

Every post breaks down real applications of AI, highlighting opportunities, risks, and the uncomfortable questions most people avoid. If you're curious where to start, check out some reader favourites:

No AI-written posts. No blind optimism. Just sharp thinking on how to make AI work for you — and how to stay accountable while doing it.

Subscribe if you want to stay ahead without losing your head.

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A space for people who care how AI is built - and who it serves. I write about AI, power, and accountability from the perspective of someone who's used it, studied it, and built with it.

People

7-figure founder → scaled to 8 💰 | 8x M&A deals 🤝 | 14x awards 🏆 | 20+ yrs building businesses 📈 | Specialist in growth, exits & AI for scale