As a PM, market research has been my primary use case for Perplexity. Competitor analysis, trend mapping, checking what's being said about a problem space before I run discovery sessions. The citation layer is what makes it trustworthy enough to bring into a stakeholder conversation.
Your point about "stop prompting, start investigating" clicked something for me. That shift in mindset is exactly what makes PMs use it well or poorly. Most people I've seen try it ask it the same vague questions they'd ask ChatGPT and then conclude it's not that useful.
The company concerns are real and worth naming. I appreciate that you used it anyway and told us why.
I do a lot of research work and I use AI for brainstorm, fact-check my assumptions, find countrarian views, etc. Need to have a look to Perplexity. Nice piece !
How about Grok? It works well as a research tool, has access to information from X and is using their new quad agent approach. I use both Perplexity (primary) and Grok (secondary, free version) but I’ve considered the paid version of Grok for advanced research. Thoughts? TIA
I don't have a huge amount of experience with Grok, actually. But you make a good point, because Grok has access to X and all the others have been blocked from X as of last year.
This is a great breakdown of Perplexity, going much further than a quick "how to start using it." Hearing how you use it gave me ideas for how to incorporate it into my business. I always appreciate the critical 360 view including potential pitfalls that may not be obvious when you start using it. Thanks!
Thank you and so good to hear it’s sparking ideas. I think even if you know every tool like the back of your hand, it’s still hard to imagine all the ways it can be used!
As a PM, market research has been my primary use case for Perplexity. Competitor analysis, trend mapping, checking what's being said about a problem space before I run discovery sessions. The citation layer is what makes it trustworthy enough to bring into a stakeholder conversation.
Your point about "stop prompting, start investigating" clicked something for me. That shift in mindset is exactly what makes PMs use it well or poorly. Most people I've seen try it ask it the same vague questions they'd ask ChatGPT and then conclude it's not that useful.
The company concerns are real and worth naming. I appreciate that you used it anyway and told us why.
Great overview, Heather! Thanks for putting that together. You outlined a few aspects of Perplexity I wasn’t aware of.
I love it, and I use it as part of my tool kit.
Ooh! “Don't entirely trust”! Tickle my amygdala, marketers!
Definitely need to give it a try.
I do a lot of research work and I use AI for brainstorm, fact-check my assumptions, find countrarian views, etc. Need to have a look to Perplexity. Nice piece !
Thank you!
Thanks for the article, I have been using perplexity for more than a year and it has - as you said - some ups and downs.
Yup - can be really annoying!
How about Grok? It works well as a research tool, has access to information from X and is using their new quad agent approach. I use both Perplexity (primary) and Grok (secondary, free version) but I’ve considered the paid version of Grok for advanced research. Thoughts? TIA
I don't have a huge amount of experience with Grok, actually. But you make a good point, because Grok has access to X and all the others have been blocked from X as of last year.
This is a great breakdown of Perplexity, going much further than a quick "how to start using it." Hearing how you use it gave me ideas for how to incorporate it into my business. I always appreciate the critical 360 view including potential pitfalls that may not be obvious when you start using it. Thanks!
Thank you and so good to hear it’s sparking ideas. I think even if you know every tool like the back of your hand, it’s still hard to imagine all the ways it can be used!