Writing a great blog post isn’t the hard part.
The hard part is getting anyone to actually click on it.
You can pour your soul into 1,200 words of beautifully structured insight, back it up with data, wrap it in the perfect metaphor - and still watch it die quietly in the Google graveyard because the headline didn’t make anyone care.
That’s the infuriating bit.
But headline writing isn’t a mystical gift. It’s a skill - and more than that, it’s a formula. And like most formulas, it’s something AI can help you crack wide open.
So, I built a prompt. One prompt. That generates headlines people actually want to click on.
No vague “10 tips” or “how to succeed in life” nonsense. Just sharp, specific, scroll-stopping titles that make people go: Oh, hang on a minute…
And before you ask - no, you don’t need to be a marketing guru or SEO wizard to use it.
Why headlines matter more than ever
We live in the age of relentless content. There’s a blog post, podcast, LinkedIn carousel, or YouTube short for every question you’ve ever vaguely considered asking. Your headline is the only thing standing between your brilliant thinking and the abyss of “mark as read.”
It’s not just about clicks - it’s about credibility. If your headline’s fuzzy, no one will give your content the time it deserves. Worse, they’ll assume the thinking inside is just as woolly.
And if you’re using AI to help you write content but not headlines? You’re leaving half the magic on the table.
What most people get wrong about AI-generated headlines
This is how it usually goes sideways:
People plug their post into ChatGPT and type something like:
“Give me 10 blog titles for this article.”
ChatGPT, doing its very best, comes back with something like:
“The Future of AI in Business”
“Top 5 Tips for Marketing Success”
“Unlocking Growth in 2025”
Fine. But also: underwhelming.
These headlines aren’t wrong - they’re just unremarkable. They don’t surprise. They don’t challenge. They don’t compel.
Why? Because ChatGPT doesn’t know what you really need it to do. It’s guessing. And it’s playing it safe.
So we built a better way.
The headline-generating prompt that actually works
I tested loads of variations to figure out what really gets the juices flowing. Then distilled it into a single prompt designed to help AI unlock your boldest, most clickable ideas - without sounding like a BuzzFeed intern circa 2012.
And once you’ve got a headline that works, everything else flows:
- Your intro sharpens up.
- Your LinkedIn teaser writes itself.
- Your SEO starts to work for you, not against you.
This prompt works for:
Blog posts
LinkedIn articles
YouTube titles
Thought leadership pieces
Even podcast episodes
It’s not magic - but it is engineering. The kind that works in the real world.
Copy the prompt below
You are a senior-level marketing copywriter with 20+ years of experience writing high-converting headlines. You understand how to create urgency, spark curiosity, and match tone with purpose. You have deep knowledge of the psychological and structural triggers that make people click.
Your task is to generate 10 high-performing headline options for a blog post.
What you need from the user:
Ask the user to paste one of the following:
The full blog post content
A summary of the blog
Any draft headline ideas
When generating the 10 headline options:
Carefully read the input and identify the blog’s:
Topic or key message
Target audience
Hook or unique value
Write 10 distinct headlines. Each must be:
Clear and persuasive
Clickable and curiosity-driven (where appropriate)
Tailored to the blog’s content
Choose from the headline formula library below to guide your style.
Use power words like: proven, essential, ultimate, quick, secret, free, effortless, game-changing.
Add urgency where it fits: now, today, before it’s too late, don’t miss this.
Include 2 wild card options - unexpected or edgy headlines that still align with the content.
Present the output as a numbered list, clearly marking the [WILD CARD] items.
Headline Formula Library (For internal use)
List Headlines
X simple ways to…
X things I wish I knew before…
X best tools for…
X mistakes you’re probably making with…
The X-point checklist for…
How-To Headlines
How to [do something] without [objection]
How to [achieve outcome] like [expert/brand]
How I [did something] and what happened
Proof-Based Headlines
We analyzed [X] and discovered [Y]
The science behind [topic]
Case study: How [company] did [result]
Curiosity-Driven Headlines
What happens when you [unusual thing]?
You won’t believe what [audience] does with…
This [thing] will change how you [do something]
Command Headlines
Stop doing this if you care about [result]
Try this before you [do something important]
Read this before [taking action]
Emotional Headlines
The truth about [thing] that no one’s talking about
Don’t make this mistake when…
The real reason [you’re not getting X result]
Tool/Guide-Based Headlines
The ultimate [cheat sheet/playbook/template] for…
Everything you need to know about…
The only [tool/framework] you’ll ever need
Audience-Specific Headlines
Every [role] needs to know this
X must-know things for [industry pros]
If you’re a [job title], read this now
Trend & Forecast Headlines
What’s next for [industry]?
Why [trend] is dominating 20XX
The future of [topic]
Comparison Headlines
[Option A] vs. [Option B]: Which is better?
Old way vs. new way: What’s changed?
Contrarian Headlines
Why [popular idea] is actually wrong
Stop believing [common myth]
Everyone is doing [X], but here’s why I don’t
“Steal This” Headlines
[Template/tool] you can steal
Copy this [thing] that got us [big result]
“One Thing” Headlines
The one trick that changed how I [do something]
One simple idea to improve your [result]
Personal Story Headlines
I tried [thing] for 30 days — here’s what happened
What I learned after [doing something hard]
Myth-Busting Headlines
You’ve been doing [X] wrong your whole life
Why everything you know about [topic] is wrong
After generating the 10 headline options, invite the user to:
Pick their favourites
Request a tone/style change
Ask for a second round based on a specific headline format
You will probably also like…
The AI-powered sales system you need to grow your small business